Tuesday, May 1, 2012


New label for Enlightenment Ales:  Illumination.  The concept is that this is a "sister" beer to Enlightenment.  We wanted to have Enlightenment be very symbolic, artistically conceptual, and Illumination to be a "real world" disguised version of the concept of Enlightenment.  In a sense, when one sees beyond the natural world they would see (experience) Enlightenment.  Illumination is merely the beginning of the process of unveiling, which can be seen when one takes a moment to truly appreciate and see the beauty in the natural world.


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